We had our very first ‘MNC Playlab Big Idea Day’ last month on 23 Jun 2011. If you are wondering what is this Big Idea Day is all about, it’s an extension to our existing MNC Playlab Facebook group page where everyone can share and contribute their ideas over an informal discussion. Ideas and suggestions will be noted down and great ideas will be nurtured either into existing products or totally new services.
For those who have missed it, here are some of the insights that emerged from our first session:
1. We will have our very own video feeds very soon. The premiere of our in-house corporate video by Leonardo at the MNC Big Idea Day proves that we are certainly not short of talent in producing our in-house corporate video. It’s not the best and there is definitely room for improvement but it’s a good start.
2. Calling the Customer Service on the phone is not cool anymore. To continue to stay relevant, we have to start thinking about moving our customer service platform online. Customers now expect fast response. They don’t want to wait for someone to pick up the call or to be transferred from one personnel to the next. Customers prefer real-time response.
3. MNC Wireless a media provider. From a pure mobile content provider to a digital services provider, soon we can call ourselves a media provider when our media department takes off.
4. Involved everyone. It’s great to see staff setting aside some time to get together despite all the meetings, deadlines, emails, projects and the rest of the stuff that is happening in the office everyday. What is needed is to cultivate this positive energy among the staffs. Hope to see more faces at our next MNC Big Idea Day.
When we head out to make our in-house corporate video, our intention was to bring our corporate brand story to life, tell stories and ignite conversations. In doing so, we got our very own staff to tell about their opinions and experiences on screen. What better way to tell the story than to use real life experiences. There was no script involved just spontaneous conversations based on a few key messages.
In the first installment, we featured what the Company is doing and what MNC Playlab is all about. The CEO gave a good introduction about MNC Wireless, followed by the ideas and opinions from other management from Music Department to Business Development and even Design Team.
If you asked me, for a first attempt at making our own in-house video, it was quite a production considering we are not using the services from any professional production house. It is important to keep it light and enjoy the whole experience. We certainly learned some valuable tips about the use of the proper lighting and voice over. We are still learning how to get a video successfully embedded into our blog. Nevertheless here are some behind-the-scenes photos when we were shooting the first installment in one of our meeting rooms.
Do tune in to catch the short video at the link here and let us know what you think of it. Our plan is to have a continuous video feed with new video added every month. Different feature topics are planned for the next few months just to keep the hype up. Our next instalment will be coming soon.
When we were deciding on our corporate social responsibility plan this year, we didn’t want to just donate cash to a charity body but rather to contribute in a more meaningful way. That is why when StART Society was looking for a sponsor to design and maintain a fund-raising website for the Xtramile Mile run, we were happy to lend a hand.
The Xtramile run organized by StART Society is an invitation for the community and corporations to go the extra mile for the less fortunate by pledging online to help the underprivileged children. Unlike a normal charity run, the xtramile run will have a hero runner, Aled Au-Yong who will be running 100km on that day.
For those who are not aware, StART Society is a non-profit organization dedicated to reach out and inspire children to realize their potential through music, drama, speech, writing, design, etc. Alex will attempt to run 100km across 10 suburbs in 16 hours in order to raise RM100,000 for the music and dance programme.
In support of this, MNC is sponsoring the xtramile website and online payment platform to help create awareness and facilitate the online pledging. The website is also equipped with social sharing function that is designed for viral ability. To enable more users to pledge online, we have added both credit card and MEPS payment ability on the website.
For more information on the xtramile run, please go to http://xtramile.info
By Chung Jaan Hao
In the first part of this series, I talked about how the iPhone made a tear in the great walled garden of mobile operators, where traditionally it was impossible for any content developer to bypass the mobile operators’ “app store” a.k.a. “content portals”. All content had to be purchased and paid through the mobile operator’s own billing systems where they had exclusive claim over the customers. Purchase of content outside this system then was cumbersome and there was little if no infrastructure that could support this.
I don’t think that many mobile operators foretold how far this would go and for those who did, the decision was based on gaining the ability to bundle this cool and highly desired device with their data plans while only risk losing a very small portion of their content revenue. They were mostly right as the iPhone did manage to help some mobile operators who launched first in their territories to gain new subscribers, sell new data plans and even retain customers.
While the iPhone made small tear, android phones are going to shred that walled garden into pieces. While what iPhone did helped turn Apple’s bottomline, it also helped open the pandora box for all mobile content executives within the mobile operators. They suddenly realize that they no longer are in full control and had to swim against a tide of change. Not only that, mobile content executives now have less and less control over their subscribers as more of their subscribers switch to smartphones. In addition they also now have to compete with content developers for app space within the subscribers’ phones. Of course they still have their traditional content services which contribute a tidy sum to their KPIs and I myself have always held the view that early adopters of smartphones are mostly new consumers of mobile content. So the immediate impact may not be as big as anyone can imagine, but the downward pressure is there and it happens faster in some markets compared to others. The high adoption of mobile data services has always been any mobile content executive’s wet dream and this dream is now shattered forever as customers who adopted it went shopping somewhere else.
There always will be greater forces at work that are beyond our imagination or control. Recent technological advancements have brought rapid changes upon us. We shop differently, we listen to music differently, we interact with our friends differently, we share and access information differently and so forth. All this has brought a decentralizing effect on society as everyone now has a voice and can be heard. The laws of the crowd determine what gets popular and what gets drowned out. I am not going to talk about political implications and the effect of social media in forcing change within governments. I will put focus on trying to take stock of the changes within us, the changes around us, how such changes are experienced by us and how such changes are challenging the current conventions within the media landscape. After all that’s what my company focuses on.
Recently, we were privileged to be invited as a speaker and panellist at the Marketing & Branding conference organised by Federation of Malaysian Manufacturers (FMM). This year, the topic in discussion was on Social Media Marketing and our Leonard Lee and Choy Wai Hun shared with the audience their thoughts and expertise for businesses to embark on social media marketing for their business.
Most of the audience there already know that they should make use of social media for marketing. The issue is not whether they should go into it but rather how? Some companies are already making a presence successfully on Facebook or Twitter and are already using these channels to reach out to their target audience with great success.
For those who are novel to all these fiasco, they are most likely thinking about which channel should they use and how should they start. The answer to this is simply to go where your customers are, use what your customers are using. If your customers are on Facebook, then start off there and if they are on Twitter, start off there. If you don’t know where they are, just start with one and add on another when you get the hang of it.
Few years ago, MNC Wireless had a conventional corporate website just like how most of the corporate website is like out there. It has very corporate style, filled with lengthy write-up and standardise photos from the image bank. Today we have added our Twitter feeds and Facebook page links in there. We have also started a corporate blog called Digital and Mobile Playlab in WordPress which you are reading from here. Every month, we will also issue our monthly E-newsletter on the latest updates and where our CEO contributes his thoughts with the readers.
There are just some of the changes that we have taken. The followers and activities on these social channels may not be as fantastic as we have envisioned but it’s a good start. We all want the ultimate engagement where users not only buy your products but recommend it to their friends. For this, we have to first get them to visit us, “like” us and comment something about us. After all, social media involves an extended period of courtship and discovery leading to commitment and loyalty.
No it’s a type of coffee. It’s not even close to any type of edible food. Venticloud is brand name of MNC’s new web hosting service that has just been launched. With Venticloud, we are adding another line of services to our portfolio.
Many are wondering why MNC is launching a web hosting service in a highly competitive industry which already has so many contenders out there from various sizes. Our rationale is why not? Currently MNC is offering s string of mobile and internet media services for its clients which includes website maintenance and hosting.
Rather than setting up and maintaining an in-house server, we are offering a reliable and cost effective hosting alternative for companies out there. Companies can free up their resources and focus on running their business while letting us make sure that everything is running securely for you.
In conjunction with the new launch, we are offering a promotional package for users. For a limited time only, we are offering two months free for users who sign up for one year. That means users get 12 months service for the price of 10 months. In addition during the promotion period, we are waiving the set-up fee.
Learn more about Venticloud at www.venticloud.com and see how we can help you.
Finally the ‘Songs for Japan’ album is here is Malaysia! For those who do not know, the Songs for Japan album is a charity compilation album created by the music industry’s four main recording labels i.e. EMI, Sony, Universal and Warner to benefit the on-going Japan Disaster Relief effort.
MNC is stepping in to help through a joint effort with Universal Music Malaysia on the sale of the digital version of the album. In the collaboration, MNC is sponsoring the online payment platform for the sale of the album through Universal Music Malaysia’s website. Anyone who wishes to help can just go to click here to purchase the album online.
The participating artists, composers, music publishers and recording owners have waived their royalties from the album download and all proceeds will go to the Japanese Red Cross Society. Priced at RM32.90, the album features 38 tracks by various popular artists. Here is the track listing features:
1. John Lennon “Imagine” (Remastered)
2. U2 “Walk On” (Radio Edit)
3. Bob Dylan “Shelter From The Storm”
4. Red Hot Chili Peppers “Around The World” (Live)
5. Lady Gaga “Born This Way” (Starsmith Remix)
6. Beyonce “Irreplaceable”
7. Bruno Mars “Talking To The Moon” (Acoustic Piano Version)
8. Katy Perry “Firework”
9. Rihanna “Only Girl (In The World)”
10. Justin Timberlake “Like I Love You”
11. Madonna “Miles Away” (Live)
12. David Guetta “When Love Takes Over” (feat. Kelly Rowland)
13. Eminem “Love The Way You Lie” (feat. Rihanna) [Clean Version}
14. Bruce Springsteen “Human Touch”
15. Josh Groban “Awake” (Live)
16. Keith Urban “Better Life”
17. Black Eyed Peas “One Tribe”
18. Pink “Sober”
19. Cee Lo Green “It’s Ok”
20. Lady Antebellum “I Run To You”
21. Bon Jovi “What Do You Got?”
22. Foo Fighters “My Hero”
23. R.E.M. “Man On The Moon”
24. Nicki Minaj “Save Me” (Clean Version)
25. Sade “By Your Side”
26. Michael Buble “Hold On” (Radio Mix)
27. Justin Bieber “Pray” (Acoustic)
28. Adele “Make You Feel My Love”
29. Enya “If I Could Be Where You Are”
30. Elton John “Don’t Let The Sun Go Down On Me”
31. John Mayer “Waiting On The World To Change”
32. Queen “Teo Torriatte (Let Us Cling Together)” [Remastered]
33. Kings Of Leon “Use Somebody”
34. Sting “Fragile” (Live In Berlin)
35. Leona Lewis “Better In Time”
36. Ne-Yo “One In A Million”
37. Shakira “Whenever, Wherever”
38. Norah Jones “Sunrise”